Archive for the “New Concepts” Category

A good strategy is not enough for solving complex subjects; it is essential to perform using a method and organisation. To find a solution for economic, social, technical or market problems, we must act recognising all the factors and also being aware that, by moving an element, others connected to the first one will also be moved. As an example, it’s similar to looking for the solution to the Rubik cube. We must follow a method to complete it, otherwise when we move a line we could affect the part already completed, making it more difficult or even impossible to resolve.

In the same way, a musical piece can start perfectly with a single instrument if the chosen soloist plays an instrumental solo supremely. However the result would not be as desired by playing only one note of an instrument, and note after note on different instruments, certainly creating a horrendous musical anarchy. Even if we start with a single instrument we should do it gradually, in harmony and well-tuned following the score that will allow us to offer an organised and structured concert.

Likewise, with regards to social and economical problems, people try to solve all the factors of the matter with small adjustments according to the urgency or the most aggressive demand. These kinds of actions cause confusion making the initial situation worse instead of improving the results.

To obtain good symphonic strategy we should, first of all, identify all the acting parameters and secondly understand the final aim to establish a suitable method in order of priority that will allow us to achieve an optimum result. With the adopted decisions we should always add and take away the minimum because they could damage some other factors which may be of interest to recover later on.

Therefore the agents involved in the development of the symphonic strategy should have a wide global vision and spatial management, to imagine and preview both the consequences and the projections derived from the established methodology.

We can only prevent collateral damages and obtain the best results by following a methodology in the decisions of the planned strategy together with the participating agents of a global vision. With this action we will ensure the accomplishment of a symphonic strategy.

Based on this theory, our firm, TORRENTS RESEARCH has developed what we call a “symphonic matrix”, a management tool whose purpose is to obtain the best final results within complex development processes and in the resolution of business and governmental strategies.

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The global economic crisis, caused by economic power and its unscrupulous managers, has left us a legacy of unknown scenarios where we will need to learn to do business differently. With innovation  and great vision of the future.

Our companies are being reorganized differently. They are like newborn stars being discovered in a Universe where the universal law of gravitation and the parameters of the expansive-creative evolution phase of the Universe have been changed. Our companies are today like new galaxies in the search of new balances in this global world.

It is clear that after this crisis, the landscape has drastically changed. Therefore, those who are running a company must be aware of this new scenario and of the new formulas in place to be able to survive and to conquer success and  – why not –  gain a new company excellence.

Imagine what would happen if one day you wake up and discover that you must drive a future car. This hypothetical future car needs to be driven in – of course –  virtual highways and respecting a totally new code of traffic signals.

Needless to say that it will be useless to try to drive this future car using the same habits that we are using today. No way!. Most probably, we will not be able to understand its controls, it will be hard to start-up the engine and drive it through these virtual and imaginary highways.

Many companies still do not see these sudden changes. Others are just feeling that the changes are there but cannot clearly see them. Therefore, those companies that do not have a clear picture of these changes will have difficulties to drive this imaginary future car in these also imaginary highways.

This crisis has temporarily left obsolete and old-fashioned to many businessmen, managers, entrepreneurs and even high school business teachers. All of them need to catch up, refresh and update themselves to drive their companies, their managers, their students and collaborators to a common goal and consequently gain common successes and achievements.

CEO’s and Board of Directors that find their place in this new global order and that are capable of managing their organization, will have to devote their efforts to explain day after day to their people the new methods how to achieve success in this new difficult and competitive environment.

To allow western companies recover from this crisis, is fundamental to find new commercial and marketing concepts – to end unfair monopolistic practices in the distribution that destroy thousands of employments  in Europe and in the USA today -  but also adding value to the industrial products by protecting seriously their industrial propriety and rights.

The management within companies needs to change: requires dynamism and a global vision of the business. The decisions need to be taken quickly but with reliable analysis and using few but trusty parameters. A quick and rigorous improvisation will be crucial for the success.

We must devote time to a good control and ensure correct data collection, but we will need to stop using thousands of hours to the parametric analysis of different ratios, information only good to those analysts and financial advisers that live from the mismatches of those businessmen that act globally and want to excel and make things happen. Those companies that find a balance in this new environment and turn the bow towards success, will arrive to a successful final destination.

Those who cannot sail in unknown seas and keep listening advices from patrons of old ships, can quickly lose their ships, no matter how many seas they have sailed.

Is the moment of challenge, commitment and vision for the future that is already the present.

Josep Torrents,

April 14th, 2010

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