The global economic crisis, caused by economic power and its unscrupulous managers, has left us a legacy of unknown scenarios where we will need to learn to do business differently. With innovation  and great vision of the future.

Our companies are being reorganized differently. They are like newborn stars being discovered in a Universe where the universal law of gravitation and the parameters of the expansive-creative evolution phase of the Universe have been changed. Our companies are today like new galaxies in the search of new balances in this global world.

It is clear that after this crisis, the landscape has drastically changed. Therefore, those who are running a company must be aware of this new scenario and of the new formulas in place to be able to survive and to conquer success and  – why not –  gain a new company excellence.

Imagine what would happen if one day you wake up and discover that you must drive a future car. This hypothetical future car needs to be driven in – of course –  virtual highways and respecting a totally new code of traffic signals.

Needless to say that it will be useless to try to drive this future car using the same habits that we are using today. No way!. Most probably, we will not be able to understand its controls, it will be hard to start-up the engine and drive it through these virtual and imaginary highways.

Many companies still do not see these sudden changes. Others are just feeling that the changes are there but cannot clearly see them. Therefore, those companies that do not have a clear picture of these changes will have difficulties to drive this imaginary future car in these also imaginary highways.

This crisis has temporarily left obsolete and old-fashioned to many businessmen, managers, entrepreneurs and even high school business teachers. All of them need to catch up, refresh and update themselves to drive their companies, their managers, their students and collaborators to a common goal and consequently gain common successes and achievements.

CEO’s and Board of Directors that find their place in this new global order and that are capable of managing their organization, will have to devote their efforts to explain day after day to their people the new methods how to achieve success in this new difficult and competitive environment.

To allow western companies recover from this crisis, is fundamental to find new commercial and marketing concepts – to end unfair monopolistic practices in the distribution that destroy thousands of employments  in Europe and in the USA today -  but also adding value to the industrial products by protecting seriously their industrial propriety and rights.

The management within companies needs to change: requires dynamism and a global vision of the business. The decisions need to be taken quickly but with reliable analysis and using few but trusty parameters. A quick and rigorous improvisation will be crucial for the success.

We must devote time to a good control and ensure correct data collection, but we will need to stop using thousands of hours to the parametric analysis of different ratios, information only good to those analysts and financial advisers that live from the mismatches of those businessmen that act globally and want to excel and make things happen. Those companies that find a balance in this new environment and turn the bow towards success, will arrive to a successful final destination.

Those who cannot sail in unknown seas and keep listening advices from patrons of old ships, can quickly lose their ships, no matter how many seas they have sailed.

Is the moment of challenge, commitment and vision for the future that is already the present.

Josep Torrents,

April 14th, 2010

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